We launched a speaker collection from IKEA & Sonos with an immersive theatre experience, to show how sound can fill your home with feeling.
Working with leading theatre company Les Enfants Terribles, we developed 'The Sound Affect' – an interactive story exploring the effects of music on the mind. Tickets sold out for each of the 5 day live productions hosted beneath Phonica Records in London's Soho.
The campaign also included OOH, radio and a content partnership with dance music magazine, Mixmag.